How to Build a Media Strategy That Actually Produces Revenue
Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.
Before we dive in, be sure to visit our ultimate guide to hotel marketing to access an all-encompassing rundown of hotel marketing trends, data points, and insights.
By: Scott Falconer, Executive Vice President/General Manager, Media Solutions, Hospitality, Amadeus Over the years, the travel industry has seen many challenges.
Bookings from the GDS tend to have higher ADRs and more potential for repeat business once guests have a great experience at your property.
The second in our “Why Does Placement Matter?” series examines how placement of a property in an availability list or booking window impacts overall room nights.
The first in our “Why use GDS placement to increase hotel bookings?” series looks into how placement of a property in an availability list or booking window impacts revenue and overall roo…