How Personalization Creates Belonging – And the 6 Direct Booking Tactics That Could Shape 2026
by Ava Holter What turns a browser into a booker these days? We know it’s not luck, because while OTAs can show every option, they can’t turn a simple search into a meaningful connection. They’re geared toward comparison – you’re built for connection, because no one creates guest relationships like a hotel does. And that…